South Wales estate agency takes gold at national award ceremony

Dawsons Estate Agents are celebrating after picking up a prestigious national gold award at a ceremony in London. The renowned south Wales property firm has been named Wales Lettings Agency of the Year at The Lettings Agency of the Year Awards 2015 in association with The Sunday Times and The Times and sponsored by Zoopla Property Group. Dawsons received the award from six-time world champion marathon ace, Paula Radcliffe MBE at a glittering ceremony at The Lancaster London Hotel opposite Hyde Park where 550 agents from across the UK had gathered. The award has shown steady progression over the last few years – in 2013 Dawsons won bronze and last year silver. Ricky Purdy, Director of Residential Lettings, said: “Winning this prestigious award really is an achievement, and is acknowledgement to our staff of their efforts and high service standards. “Winning silver in 2014 gave our department and staff the goal of gold in 2015, what great recognition of the work involved so to achieve this target.” But he said Dawsons would not be resting on their laurels. "We`ll continue to improve, add to our systems, and raise the bar of customer service,” insisted Ricky. “Of course, the reasons for this are for the benefit of our current and future clients, with Dawsons continuously striving to emulate the industries leaders meaning staying at the top of lettings within Wales is now our new objective.” Award winners were decided following a rigorous and thorough judging process by a panel of 20 industry experts who assessed initial entry submissions before conducting an extensive review of the entrants, which included over 150 hours of telephone interviews and independent mystery shopping exercises. The whole of the judging process was overseen by The Property Ombudsman, Christopher Hamer, and David Cox, Managing Director designate of ARLA acted as Arbiter. The panel of judges commented: “Dawsons has the largest branch network in its location and it has achieved its market share through a mix of targeted marketing and excellent word of mouth referrals. “The team achieves an exemplary viewing-to-let ratio and accuracy of rents quoted. Brand awareness winning new instructions alongside extensive retention activity for their valued existing clientele is key. “Landlords can access a number of services such as bespoke insurance services. Dawsons has also worked hard to build affiliations with many professional bodies and it leverages these associations for the benefit of tenants and landlords. “Dawsons has jumped from the bronze in 2013, to silver in 2014, and to the gold this year - its success is well deserved.” Now in its sixth year as a dedicated competition, these awards have become widely recognised as the most prestigious and difficult to win, especially as there were more entrants than ever before this year. For more information about Dawsons and our Visit our main property site http://www.dawsonsproperty.co.uk/index.php